For those of you that have never seen the “V Water” viral video produced by Jenn + Sara from feistytangerine.com, should check it out. The animation is part of a wider campaign which includes outdoor, press, and experiential.

The campaign was originally only intended for Londoners (note the double-decker bus, and that cars are driving on the left side of the road). Five days after being uploaded onto YouTube, the animation was ranked the 10th most linked video, and it even made it to TV, featured on the French Channel Canal +.

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